Women’s Wear Daily discusses the benefits of online shopping in the bridal industry.
Lauren DiLello writes about the booming wedding industry and how wedding shopping just got easier.
Charles David, Ivanka Trump and Loeffler Randall all launched bridal collections for spring ’11, and now footwear designers such as Beverly Feldman and Bettye Muller are jumping on the bandwagon for fall. With the current surge of special-occasion styles hitting the market, online retailers are joining brick-and-mortar shops in saying “I do.”
Still, not every retailer thinks the Internet is the best medium for the bridal market. Bridal Reflections, a 38-year-old specialty retailer with three New York locations, carries brands such as Salon Shoes, Grazia and Martinez Valero. Senior buyer Cristina DeMarco said the in-store experience is a crucial part of the entire bridal industry.
“You have to actually touch the product, feel the fabric and see how it fits,” she said. “The bridal industry is not an online business; it’s a service business.”
Cristina emphasizes that service is a vital part of the wedding shopping experience. At Bridal Reflections we pride ourselves on our outstanding customer service and our ability to give our brides that special experience that you just can’t duplicate by shopping online.
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