The Atelier Couture by Professor Jimmy Choo
Wedding Dress Collection
THE ATELIER, the name of the art studio, means “the expectation with craftsmanship spirit”.It was founded in 1986 as a small bridal shop in Kuala Lumpur, Malaysia.THE ATELIER always upholds the idea of pursuing the ultimate beauty and endowing every detail with a sense of ritual. THE ATELIER was officially established in 2016 and set up its own wedding dress design studio in Shanghai, China. It specializes in the use of sophisticated fabrics combined with bold and avant-garde tailoring, with a high waistline design style to highlight the proportion of alluring women’s figure, and always pursues sophisticated craftsmanship, showing its resplendence. THE ATELIER has never forgotten its initial heart, keeps his feet on the ground, and has devoted a lot of efforts to growing into the most influential wedding dress high-end couture brand in the world.
In 2017, Professor Jimmy Choo OBE joined THE ATELIER as design director and creative director, and made its debut at Shanghai Fashion Week with the collection “The Atelier· The Stars” which won a good reputation. Professor Jimmy Choo OBE is a famous designer in the world, that designed for the late British Princess of Wales, Diana among the other famous women that loved his brand. In 2015, this talented and ingenious international shoe master began to turn his attention to wedding dresses. In his view, a wedding dress is more than just a piece of clothing, actually it carries the dreams of every girl, the desire for love, and the expectation of their own wedding and future life. And this concept and idea fully coincides with the concept of the Haute Couture craftsmanship that THE ATELIER has always held.This is how the collaboration between Professor Jimmy Choo OBE and The Atelier started, creating a fusion of wedding culture around the world. THE ATELIER Studio, with its international vision and background, has always inspired the beautiful vision of an elegant bride , remembering the goddess of Athens, or the gorgeous French, romantic and traditional elegance, or the American avant-garde.