The Guest should understand the couple from the first save the date all the way to the favor they take home when they leave the reception. Showing the essence of a couple is so important on a wedding day. That’s where the idea of branding your wedding comes into play. Branded is commonly known for its interpretation when branding a big company or business, but a wedding is branding the couple to its guests. This means showcasing cohesive elements that exemplify who the couple is, their personality and their values. Branding a wedding can be done through the fonts, colors, textures, patterns and these all can be brought together in the unified idea of who the couple is. After the initial save the dates and the wedding invitations, branding can be used through ceremony programs, reception menus, custom favors for your guests, signage places at the reception or even in the creation of a wedding website (seen here). The branding of a wedding not only shows a cohesive design to guests, but shows to guests who the couple really is together.
All images via Pinterest.